Robert Grant and Ian David Chapman’s video on Facebook fan pages is very informative. I’m summarizing it here to save you the 41 minutes it takes to watch it.
Facebook fan pages have been compared to a blog on steroids. By leveraging the power of the 300 million Facebook users, fan pages are thee way to deliver viral messages. The average Facebook users has 100 friends, and every time a user joins your fan page, all 100 friends are notified – can you ask for a better endorsement?
If you have a blog, you can install a widget that links to your fan site. Link your fan page, your blog and your Twitter account and you have a potential marketing powerhouse. Your content is delivered to all of your fans’ newsfeeds. Every bit of content placed on your fan site is also mirrored on your fans’ walls.
Read the rest of the article for free at Facebook Fan Pages